Jason Owens, Founder of Renewable Confidence
You don’t have to be in retail to benefit from the holidays. There are several levers that you can pull to get a slice of the action as the money is flowing. Click now to hear the details.
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Coming to you from a small mountain town high in the Colorado Rockies. My name is Jason Owens and this is The Renewable Confidence Podcast, a show that helps you build confidence in yourself and in your business every day. Today’s episode is called what is your business doing for the holidays? All right, everyone. So at the time of this recording, we are maybe about three weeks away from all the festivities really kicking off and the money’s starting to flow here in the retail side of the world. But I’ll tell you what, you don’t have to be in retail to benefit from all the money that’s going to be flowing here. All right, so let’s dive in and I’ll tell you what, I’ve been really, really excited about the members of the program that I’m in now that I’ve created.
Tell you what, I’ve been really excited watching the growth of some of the members of the signature program here at renewable confidence. Tell you what, it’s just been really fun. We’ve been working on the holiday calendar here for several weeks. In fact, we even, uh, took about, Oh I would say half of our session, half of our last session that we ran our quarterly workshop. We ended up diving into the marketing calendar for this upcoming holiday season. And I’ll tell you what, it’s just been a blast to watch people take that framework that we created and the work that they did in the workshop and start to apply that into their business for the real world. And really, really truly just getting things all loaded up and ready to roll. But I’ll tell you what, if you haven’t done a thing for the holidays, it is not too late to get started.
And a couple of things here that I will just go ahead and toss out for you some things that you should be thinking about. Not only should you send out some kind of a black Friday email with some kind of promo code or, or Hey schedule time with me or you know, whatever the call to action is, you should do a heads up email and that heads up emails should probably come out that Tuesday prior. So Tuesday, Wednesday, basically what that heads up email says, Hey, be on the lookout. I’m about to send you a wicked deal, but you can only get it Friday. So be watching your email, right? So don’t be afraid to send out one of those. Now your question might be, gosh Jason, I have nothing to do with retail. My business has nothing to do with retail. I don’t own a shop.
I do business to business sales. How in the world can I benefit from some kind of a black Friday campaign or or some kind of a holiday thing? Well, there’s a lot of good opportunities here and a lot of good choices. Let’s say that you are in a type of business where there’s a very, very high relationship content, meaning high face to face relationship content. Don’t be afraid to do some kind of a, a customer appreciation dinner, a customer appreciation mixer, you know, something like that where you get people together, right? So if that’s feasible for you, certainly certainly do not be afraid to do that. Also, if you happen to be a little bit on the benevolent side, right? So if you’re a giver and people know you for being a giver or you want to develop our brand as being a giver right now, you would knock some people over by saying, Hey listen, I want to donate to a charity.
I would like to donate to your favorite charity. What is your favorite charity? Right? Send that email out to your top 10 1520 clients and just see what kind of a response you can get from them. So that would be really, really intriguing. Again, so there, there’s a lot coming up here where you have a, not just the retail side, but you also have a, nowadays it seems like you have that the, the kind of the big four, right? So you have black Friday, you have small business Saturday, there’s cyber Monday and then right after that is giving Tuesday. Don’t be afraid to go and look at giving Tuesday and how you might be able to capitalize on that from a business to business standpoint. Also, if you’re a huge giver or you want to do maybe some kind of a crowd funding thing, there’s always Kiva, right?
K I V a. Dot org. My wife and I have sponsored dozens of businesses through Kiva throughout the years. And you know, Kiva is a great way. They have many tools in there that you can basically create your own a social giving campaign and say, Hey, listen, right? So send out an email with a link. Hey listen, I have contributed the first whatever it is, 50 bucks, a hundred bucks, $200 to this particular fundraising goal. So we have a, and you can choose one of the people there inside of Kiva who has a, a goal that needs to be met. So listen, I’m helping support this lady who needs a $500 loan to get more supplies for her convenience store that she’s creating in some developing world, our developing country. And from there you can send that out and do a bit of a mass, uh, outreach to your people and ask them to join you.
Hey, listen, would you mind contributing to this? Would you mind seeing me for 25 bucks? Would you mind diving in for $100? Okay. So that could just be a really, really good way to help develop your brand and a bit of a different tact than maybe what you were thinking. So again, that might not be a bad thing for the the business does business people do to do during the holidays. You know? And what’s interesting about that is that you’re not in sales mode. You’re not trying to pitch anybody on anything, but wow, are you ever offering chances for connection? Okay? So as you keep updating people, Hey guys, we’re 75% of the way to the goal. We’re 80% of the way to the goal. Hey, we reached the goal. Thank you so much for contributing. Right? As you’re doing those, wow. Are you ever giving people a chance to hit that reply button and say, gosh, I’ve been meaning to get together with you about that thing you talked to me about six months ago.
Right? I mean, it is an excellent opportunity. So don’t be afraid to use that. Get out there and go for it. And of course, for those of you who are in the retail world, man, all kinds of opportunities to reach out, do promotions, um, promo codes, deep discounts of course. Uh, don’t be afraid to pull a couple of triggers there on small business Sunday. Uh, don’t be afraid to really go deep on cyber Monday, especially if you have an online store. Cyber Monday is a great time to go put some deep discounts in there. So anyway, just wanted to leave you that encouragement that no matter what this holiday season, you have a number of really good options that you can use, whether it’s the traditional retail route going the business to business route, right? So with the face to face mixers, the given campaign, they’re on giving Tuesday many good options.
So do not get left out. There’s going to be a lot of money flowing and a lot of great conversations happening, a lot of relationships being a deepened. So go out there, grab part of that, grab your slice and you know what, just make it a great holiday season here. Every one. So with that in mind, again, my name is Jason Owens and I’m always here for you.
For those of you who are Stitcher fans, we have the podcast out there on Stitcher. Now it’s also out on Spotify. Just saw, I had a buddy of mine check it out on his phone today. It’s looking really good. Uh, we’re also out on iHeartRadio. We’re out on Pandora and of course we’re always out there on iTunes. So we are, we are out and we are available. Spread the word follow share. And uh, gosh, thank you so much for listening to the podcast. Thanks for the reviews and take care everyone. I’ll talk to you soon. Bye. Bye.
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